qed’s blog

Slashdot asks the question 2008 -
The year Internet TV became mainstream? At first blush, the question
seems focussed on current solutions to a problem we don’t actually have,
for example AppleTV. From the perspective of a broadcaster, the problem
is not how to replace your delivery model (ie turn of the big
transmitter and turn on the internet server), rather it is how do you
integrate different delivery mechanisms and maintain your identity?

One thing that IPTV offers is an opportunity to reshape the media
landscape. If startups can succeed in providing a viable model for
packaging and delivering rich media content via the internet in a way
that consumers are willing to adopt, then they will move market share
away from the traditional media. The likely short term scenario is an
acceleration in the fracturing of audiences with the associated
disruption in traditional TV based marketing and information dissemination.