Apple’s WWDC..
No I am not in San Francisco, in spite of the appeal of Apple’s WWDC.
Instead I am musing on the reach and effectiveness of Apple’s PR arm.
For the last couple of days, the WWDC has received press coverage
everywhere, Apple’s iPhone is making huge headlines (it hasn’t been
released) and Job’s reality distortion field is permeating the very
fabric of the known universe, Safari is apparently going to gobble up
Firefox (unless like me you find Safari a bit of a pain) and OSX is
plainly the only operating system you will ever need, especially the
“Ultimate” version 
Having just splashed out on a MacBook (black of course), I get a
small feeling of satisfaction about all of the positive coverage. We,
the faithful, always knew Apple was better, and it is starting to
look like more people (as opposed to less) are starting to agree. But
I reserve a small amount of doubt, sure my Mac’s have been reliable
and easy to use, but they have always come at a premium price
(comparatively). The deal seems to be simple, you pay more for a
better product.
Yet I am wondering about Web2.0 and the trend to appliance computing.
Certainly Apple is thinking about it too. I hope that the Apple
tradition of difference and innovation doesn’t end up as fill for the
foundations of the future Apple Inc.