More is less
In a conversation today the subject of the future of journalism came up. A respected journalist with the ABC was speculating about the impact of a continuous news cycle on journalistic standards. It wasn’t particularly positive.
Quality journalism is a labour intensive trade. Even writing a half decent blog is time consuming. The problem is that up to now our western experience with the written word is strongly rooted in a strong literary tradition, albeit one that has moved with the times. As print media was supplemented with radio and then TV, the basic ingredient of news remained the journalist and their abilities to present a view of the world the public could understand. The development of radio and TV news diversified the news environment and naturally enough led to more people working in the field, more news outlets meant more people creating the product.
The online revolution threatens to undermine this process. It seeks to centralise the source of news and then distribute to a variety of automated processes that will deliver the news to the different platforms, in the industry jargon this is summed up by the notion of “make once and play many”. So in this scenario, a radio journalist might write a story using a sub set of the same tools a TV reporter might use and ultimately using the same sources. The content is easily moved across to the online medium and can be fed to a printing press as and when required. One can easily see the attraction for media owners.
The other equally disturbing implication is the pressure to constantly create new news. On the surface this might even appear to be the saving grace for the online revolution, however it is unlikely to happen that way. The need to make more news is in the first instance going to manifest itself as pressure on existing sources to simply create more news. This pressure is the antithesis of the current journalistic process which is driven by fixed deadlines, not those that are totally fluid. Then there is the question of simply recycling and varying the content to give the appearance of change. Finally there is the problem that a much shorter timescale leads to a less well developed story.
These problems can be dealt with. The simplest way is to hire more newsmakers. Even in organisations with constraints on resources this is the obvious trade-off with the new technology. Another cost neutral idea is to develop new standards that enshrine some of the integrity of the existing system, a protection for story development for example. But the bottom line is that more shouldn’t result in less. Less diversity, less development and less investigation means a news that loses it meaning and would be a significant threat to the public right to know and how that right underpins our western democratic tradition.
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