Is Content King?

Is this a case of the enemy of my enemy is my friend?

When Rupert talked recently about thieves he referred to Google and Microsoft as well as Ask but this seems like a obvious development, one that probably favours Microsoft because they gain more than just the business in search, it also strengthens their ongoing efforts to monopolise the server OS landscape. It’s probably Murdoch’s last card but it fits in well with how the debate has shifted in recent years away from the monopoly that is Microsoft to the the scary Google monster. Of course that debate has in part been driven by opnions and IT departments that are already firmly tied to the Microsoft product.

Particularly worrying is the idea that you might just have to use Bing to find something, just like you have to use Windows to run certain software. Gates and Balmer must be drooling, their shared vision of ruling the world might still come true.