The art of dissembling

When a word fits you should use it

dissemble

verb: dissemble; 3rd person present: dissembles; past tense: dissembled; past participle: dissembled; gerund or present participle: dissembling

conceal or disguise one’s true feelings or beliefs.
“an honest, sincere person with no need to dissemble”
synonyms: dissimulate, pretend, deceive, feign, act, masquerade, sham, fake, bluff, counterfeit, pose, posture, hide one’s feelings, be dishonest, put on a false front, lie; More
cover up, conceal, disguise, hide, mask, veil, shroud
“she is an honest, sincere person who has no need to dissemble”
disguise or conceal (a feeling or intention).
“she smiled, dissembling her true emotion”

That’s what Google provided as a dictionary definition. This is what prompted my query

Zuckerberg says Facebook is ‘not a traditional media company

One of the richest men in the world (don’t you love how capitalism rewards the deserving) is well practiced in the art of dissembling which may well explain why the platform itself is rife with so-called “fake news”.

Clean cut, intelligent but somehow struggles with defining what Facebook is. Well blind freddy can see it’s advertising company on steroids but I’m sure you will never get such a frank disclosure from Zucks. It also happens to occupy the space formerly dominated by mainstream media companies, which means it is a defacto media outlet even if they are at pains to avoid talking about it.

So while this “chat” might appear to be a public statement that recognises what anyone with media experience already knows, that is, one of the functional roles of Facebook is similar to that of a traditional media outlet, the “chat” also serves to obscure the economic reality which is the core business for the Facebook juggernaut.

Dissembling.

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